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How the “Joanna Gaines Real Estate Effect” Could Help You Sell Your Home for More

6/13/2018

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This will convince you to finally spring for that farmhouse sink.

Even though the last episode of Fixer Upper has already aired, the influence of Joanna Gaines's signature modern farmhouse style shows no signs of stopping. If you've considered adding shiplap to your kitchen walls or debated installing a farmhouse sink any time in the past few years, the HGTV stars probably had something to do with it. And now a new report from RealEstate.com is giving us another reason to want to add farmhouse touches to our homes: It may actually boost it's sale price.

According to the report, which analyzed 1.9 million home sales between 2016 and 2017, home listings that included traditional farmhouse-inspired details tended to sell for higher prices. The report looked particularly at entry-level homes (or those in the lower-third value tier), and found that certain key terms did correlate with higher premiums. While "solar panels" correlated with the highest sales premium for entry-level homes, after energy concerns, buyers were all about Joanna Gaines-inspired style. Listings with the term "craftsman" saw an average 34 percent sales premium, "coffered ceiling" and "clawfoot tub" both saw 29 percent, while "farmhouse sink," "wainscot," and "exposed beams" all saw 26 percent premiums. Listings that mentioned "barn door" and "butcher block" also saw higher sales prices.

Clearly, entry-level home buyers are gravitating towards the modern farmhouse aesthetic—and we have a feeling Fixer Upper has something to do with it. After bingeing five seasons of the show, it's no surprise that the appeal of wood paneling and exposed wood beams is rubbing off on home decor trends. And now we know that besides being one of the most popular looks of the moment, you could even make some money off of it if you plan to sell your home soon. Like all trends, this look won't last forever, but if you were searching for an excuse to finally splurge on that farmhouse sink, well, you just found it.

​*Holdefehr, Katie (n.d.). How the "Joanna Gaines Real Estate Effect" Could Help You Sell Your Home for More. Retrieved from, 
https://www.southernliving.com/syndication/joanna-gaines-real-estate-prices
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